Thrills at Lagos Fashion

The third edition of the Lagos Fashion and
Design Week got off to a fantastic and show-
stopping opening at the Ocean view
Restaurant, VI, Lagos.
The 4-day event which was powered by
Nigeria’s leading telecommunications company,
MTN Nigeria together with Guaranty Trust
Bank, Style House Files and the British Council
Nigeria has become the Mecca for all
fashionistas in Nigeria to show off their trendy
outfits.
The show offered a combination of fashion and
design-focused activities, talent hunt for
international modelling contracts and Young
Designer of the Year as well as exhibitions of
creative works ranging from arts, interior
designs, photography, and architecture to
technology, among others.
Speaking on why they decided to sponsor the
show for the third consecutive year, General
Manager, Consumer Marketing, MTN Nigeria,
Mr. Kola Oyeyemi, said the show is aimed at
grooming young designers and entrepreneurs
by injecting fresh ideas into the local fashion
and
style industry and facilitating their steady
movement up the ranks to revolutionize the
industry.
20 shortlisted young designers from the ages of
21 to 30; who were selected from a vigorous
screening process across the country
competed to create a collection for the MTN
Young Designer Awards 2013 where the winner
Igwedinma Rodney Ememka, Creative Director
of McMekawa, received a cash prize of N4,
000,000.
Designers Ella & Gabby, Samson Shoboye,
Wiezdum Franklyn, Christie Brown, Wana
Sambo, Xclamations, Orente Ayaoba, Alter Ego,
Kola Kuddus, Kinabuti, Sunny Rose & Valerie
David lined up to showcase their collections on
the opening night which was attended by
industry
players, renowned designers and models.
Nkiru Anumudu, Executive Director, Globe
Motors Ltd, Eunice Efole, Stephanie Okereke
Linus and Fade Ogunro were some of the faces
present at the glam opening show.