WORLD EXCLUSIVE: #Backinbusiness D’banj signs endorsement deal with Globacom

NET has reliably confirmed that Dapo
‘D’banj ’ Oyebanjo has signed a multi-
million Naira brand endorsement deal with
Globacom Nigeria.
The Pop star has inked his second
endorsement deal with the Nigerian
telecommunications company after weeks
of deliberations. D’banj now joins the likes
of heavyweight contemporary musicians
Psquare as well as recently unveiled
ambassadors Naeto C, M.I, Lynxxx, Bez,
Burna Boy, Flavour, Waje, Omawumi , and
little known Chee.
Insiders tell us the deal is ‘unbelievable’;
with those familiar with details saying it
may be one of the costliest signings of
2013. Exact figures were not immediately
available. But NET learnt that just like his
former deal with the company, this new
ambassadorship will also come with
added values, including an automobile,
and major performance commitments.
D’banj and Globacom fell out in 2010 when
the pop singer reportedly refused to extend
his initial 2008 N70M two-year contract.
Glo was allegedly offering something less,
far less than what Psquare got ( the Pop
twins signed a whooping N240M with the
company in 2010 ).
The whole trouble had however started
back in 2008 when D’banj was replaced by
Psquare after he allegedly demanded a
N2M fee for every performance at the then
GLO Campus Tour .
But it’s three years later and plenty has
changed.
With GLO having lost the biggest names to
competition, it’s understandable they’re
reuniting with D’Banj, a true superstar with
credible fan base, despite not having had
a major fresh hit in years. And it’s a coup
of sorts – as Etisalat had nearly reached
an agreement with D’Banj to be one of
their brand ambassadors. Etisalat is
already in bed with top rappers Ice
Prince and Olamide while there are
rumours a 2face Idibia deal is also
pending.
MTN Nigeria is currently winning the brand
ambassadorship war triggered by the
recent mobile number portability
policy. The market leader has all the star
power in their nest with the likes of Don
Jazzy, Wizkid, Davido, Iyanya, Tiwa
Savage, KCEE and a few other prominent
acts all repping ‘yello’.
A rep from GLO ‘Charles’ tells us it is not in
his place to talk about the signing.
D’banj’s manager and Executive Director
of DKM Group Tony Nwakalor did not pick
or return our calls.
‘D’banj signed with who?! ‘, Spice, a rep for
D’banj told our reporter, apparently
surprised.
It is expected that GLO will announce the
deal in a matter of days.