Thursday, November 21, 2013

Twitter overtakes Facebook as preferred social media network for teenagers

Few years ago, this may have seemed
unlikely, however going by recent reports,
social networking site, Facebook may have
lost its popularity, especially among
teenagers and the younger generation.
The social media platform has been
usurped from its position by rival social
networking and micro blogging service,
Twitter .
According to Piper Jaffray’s ‘Taking Stock
with Teens’ , a semi-annual teen market
research report in the US, ‘Twitter is the
new king of teens, with 26% naming it as
their ‘most important’ social site. Only 23%
said Facebook was most important, down
from a high of 42%. ’
This decline in Facebook’s popularity
among ‘cool kids’ may be ascribed to the
fact that older generations have also
decided to join the social networking site,
creating a sort of intrusion into the
somewhat ‘private’ lives of teens.
Facebook CEO , Mark Zuckerberg had
previously admitted that the social media
has lost its ‘coolness’ adding that the
platform is becoming ‘ubiquitous like a
utility’
While this may be true, Piper Jaffray’s
report further added that Facebook-owned
Instagram has however increased in
popularity with 23% of teens picking it as
their No.1 choice, in sharp contrast to last
year’s 12%.

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